Digital Projection officials are understandably proud of the Ultra Contrast Display demo they have running in their booth (N6340). The demo uses contrast enhanced versions of their Titan and Lightning 1080p projectors stacked and configured to offer what looked, to my eye, to be a gorgeous and dynamic presentation. The philosophy of Digital Projection’s booth is to let all the front displays as you enter the booth fully embrace ambient light from the hall and celebrate their capabilities in that fashion. But in the demo theater, the Ultra Contrast displays were cooking up to a 5000:1 contrast range in real pretty ways. Marketing Manager Michael Bridwell was understandably jazzed about the demo, and also the performance of the new Titan Pro 700 series of projectors and their redesigned chassis, designed to permit some pretty radical projector configurations in various types of staging scenarios.
Michael and I also got to talking about the industry’s Green trend, and he brought up an in-house study he put together claiming many Digital Projection units are more power efficient and cleaner to operate than comparable units from certain unspecified competitors. The study is interesting, but of course, was not an independent study and, by his own admission, cannot be considered an authoritative look at the issue. Such a study would need to be done independent of any of the manufacturers being examined, of course, and Michael claims he “would absolutely love” to see such a study done.
Until that time, though, it is nice to see issues like power efficiency and environmental impact simply getting onto the radar screens of manufacturers in many different categories these days. It’s been a definite theme at InfoComm this year, and of course, a trend we’ll continue to follow.