Over at the Rise Vision booth (N7341), fellow Contributing Editor Bennett Liles and I talked digital signage shop with VP Ryan Cahoy. The digital signage area in the North Hall is staggering—and more than a little confusing to some.

Cahoy says what it comes down to is achieving the content goal. That is, content is in an age where it is expected to be continually be updated. Cahoy says that often times users and integrators get hung up on the display systems, when really they should be focusing on content development and deployment. When you buy a computer, that system is already almost obsolete; the same is true of displays. Although users are always going to want display their content at the best quality possible, Cahoy says it’s a moot point if the content is stale. Which is why he points to Rise Vision’s Display Network web-based monitoring system.

Because Rise Vision clients must log in to change and access their content, Rise is able to monitor its rate of success just based off of the number of logs in and the time between each log. Cahoy says that the average time between log ins is less than 30 hours, which means that almost everyday clients are changing their content. “The updates are coming faster and faster” Cahoy says, and he doesn’t expect that to change any time soon despite the economic downturn. “The deeper we get into recession, the more my phone rings.”