SVC Online

Adtec Digital Stays Above the Fray

I had a good talk this afternoon with Ron Johnson, vice president of sales and marketing, at the Adtec Digital booth. Ron has to be one of the most well-traveled people in the business. Among many other places, he’s been to Europe and seen the way they have embraced digital signage and its huge array of applications there. It appears that in this field, as in others, the U.S. had better have its act together to keep up. The people there have taken a very practical approach and from what Ron tells me, they have gotten a good government-private partnership going to clear obstacles and maintain a very competitive position. While a lot of companies have struggled or gone under completely, Adtec has not only survived but thrived with a good take on the pulse of the industry worldwide. For instance, Adtec has developed applications that really put the often overlooked concept of metadata to work in the real world environment. Machine-generated and human-authored metadata appear to have been used effectively by Adtec in their latest products. It was a real pleasure listening to Ron’s take on the state of this fast moving and dynamic business.

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Related Topics: Digital Signage, InfoComm News

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The editors of Sound & Video Contractor post live from InfoComm as the news happens. Check back several times a day for the latest industry news, reports from press conferences, and product introductions.

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