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Anniversary

dscn1759.JPGWireworks is having a 35th birthday. So is Ashly Audio. Birthday sounds good for 35. But what if you’re 75? Atlas Sound is going with anniversary. Actually they’re not going with anything, Andy Dixon just mentioned it on the booth, just as he mentioned that the booth next door (IED) was also now an Atlas sibling in the MiTek family.

More to the point, when you have a 75-year track record, you have to keep moving and changing. For Atlas Sound that lately means focusing the Atlas brand beyond sound. For example, while the core Atlas products including speaker and amps continue apace, if you had never been to an Atlas booth in past 75 years, you might not think you were at a speaker company. You would notice the new power products: conditioners, sequencers, supressors, etc.

Also new, under the Atlas Learn brand the company makes a simple kit product for school sound reinforcement and safety (while IED does larger scale sound reinforcment systems for airports, stadiums, etc).

dscn1762.JPGAtlas is branching out, loosening up, and having some fun. Witness the speaker fan product it codeveloped with Hunter Fans.

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The editors of Sound & Video Contractor post live from InfoComm as the news happens. Check back several times a day for the latest industry news, reports from press conferences, and product introductions.

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