First let me say: Bosch is a PA company (well they make them among other things) and yet amplification was conspicuously absent from their booth press conference this morning. So I’ll be candid—I couldn’t hear a lot of it. Certainly visually it was fairly dramatic for a tradeshow—with a backdrop of the Midas Mixers, how could it not be?

Normally I would just wait until I could check up on everything, but I got the impression this was an important and timely announcement so I’ll just share what I can. (update: our reporter Dan Daley has better hearing so get more from him here).

John Oakley, the UK-based managing director of Midas Consoles (and Klark Teknik) stood next to Lynn Martin, of Canada-based JAM Industries. This little bit of theater represents the alliance of two class operations to form Midas Consoles North America (and I could have heard the name wrong). Point being, the formidable Midas will now be distributed in North America by the formidable JAM.