We all know what acoustic panels look like, right? Pretty.

On the other hand, this is Auralex‘s Sonic Print. What you can’t see in the picture is the way they feel—they are not screen prints where the ink sits on top of the acoustic fabric—these fabrics feel like fabric, touchable texture,rich and saturated colors. Managing Director Dave Paxton calls them “lifestyle panels.” That’s because interior decorators like them for home theaters, home gyms, even kitchens and dining rooms. As well of course in the range of commercial installations.

Here’s a not-great picture that shows some of the many ways they can be colored and customized, while still retaining a lux fabric feel. Hard to imagine for something that’s mostly recycled water bottles, most sourced from past InfoComms (not really).

In addition to finding a better printing process, which took nearly five years, Auralex liscensed a library of stock images from MGM and Hallmark among others (they can also do custom images). Starting at $159 MSRP, the panels come in a very large range of sizes up to 108in. tall and pretty much as wide as you want. (“yards and yards and yards,” says Paxton). IN addition to obvious home use, the panels recently went into the Indianapolis Museum of Art.

In other innovations, Auralex also brought its home acoustic evaluation kit, which it launched in January at NAMM. It comes in what looks like a small Coleman lantern case and contains all the elements you need to pretend to be an acoustic consultant (you take the room analysis measurements, then send them in for evaluation by a real acoustic consultant).