Lots going on, as usual, from Sennheiser at InfoComm this week. Although the company’s introduction of K-array lightweight speaker technology was a new venture in the speaker category, and upgrades of two wireless mic systems and the introduction of a third (making the company a major player in both the RF and infrared categories) were among its biggest newsmakers today, I was most taken with the company’s ongoing education and service focus.
Sennheiser’s Installed Sound Academy continues seminars across the country, of course. But Sennheiser is finding other ways to spread the gospel of wireless and other matters. Company official Dave McNutt handed me a particulary valuable piece of literature while I was visiting the booth a short time ago: a primer booklet on the world of wireless signals and technology. The booklet, titles “If you use Wireless, Read This,” is a basic overview and an easy-to-understand way to quickly learn about radio frequency spectrum changes, what kinds of mic and monitoring options exist, what the digital television transition means for this industry, and how to get help and options from Sennheiser.
The booklet, of course, is designed to promote Sennheiser’s suite of service options for those planning wireless installations of varying degrees, including ways to get assistance with setting up systems up to 16 channels, more than 16 channels, and beyond, including complete physical design assistance and installation help on major projects. Dave suggested to me this is part of yet another growing industry trend in the AV world toward service of all kinds in addition to product manufacturing and distribution. The service side of Sennheiser’s business, he alluded, will only keep growing in the coming years.