The Echolab “booth” is really just a space they cleared at the the far end of the hall in an big open area mixed in with a few other vendors. Somehow it just makes the new Atem look cooler, sitting there on a collapsable conference table surrounded by the random debris of tradshows–bottles of water, backpacks, people climbing over chairs and cords. It’s got that start-up vibe. Of course Echolab’s no start-up–it’s had many a switcher flagship, most recently the Overture. It joins Wireworks and Ashly in celebrating a 35th birthday this year.
The new Atem is a modern, no-nonsense HD production switcher (1 M/E 3G, 1080p/60) with a built-in clipstore and an obscene amount of I/O–any signal in/any signal out, under $20K list. Patel points out that the infrastructure features alone like HDMI in and out, internal downscaling, frame sync would get you to $20K fast–without getting you a production switcher. So simplicity and price point make it great fit for church/AV market and–he didn’t see this coming–the rental market. Check it out.
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