There’s a lot of amazing stuff here at InfoComm, but sometimes what really impresses me are the simple things based on clever ideas that are designed to make your life easier. One great example of this is the new SC900 Direct box from Switchcraft. Yes, I realize there’s not usually much excitement about a passive direct box (even if it features a pad switch and a Jensen transformer). But the magic here comes from a brilliantly simple (and patent-pending) feature that automatically activates the unit’s ground lift switch when 48 volt phantom power is applied, effectively creating a remote controllable ground lift. There’s also a manual switch for selecting (or defeating) ground lift. Check it out at booth C6836. Awesome!—George Petersen