InfoComm Day Two/Part 2 Dan Daley
The merger between AVI and SPL turned heads a couple of years ago. But AV integrators have been combining their efforts in other ways, and two of the more interesting business models both upped their presence at InfoComm 2010.
The USAV Group formed in 2001 and acts as a buying group for its 36 dealer/integrator members, who are offered rebates on product and services from 16 affiliated companies including Chief, Sanyo, Draper, and Liberty AV, whose booth USAV shared at the show. Seated at a table and looking out at the busy show floor from the booth’s roof, USAV’s CEO K.C. Schwarz listed the company’s goals, chief among which are networking (they hold three group meetings a year) and the discounts, which come in the form of rebates of between 2 to 5 percent, a percentage of which comprise USAV’s revenues. Disseminating best practices among integrators is another intention. But in a sector that’s seen a steady increase in the number of players in recent years, the group also offers some sense of turf protection, what Schwarz called “reasonable exclusivity.â€? Schwarz hired a marketing person, the first time in 9 years, intending to raise the group’s profile. “We’ve been pretty quiet up till now,â€? he said. “But the business is growing and this offers some integrators a bit of differentiation.â€? more…







