Samsung #IC1543 is on my short list of high impact booths. It’s a strong showing of LED commitment–part product story, part market story. The booth quite artfully combines exhibits that emphasize technical features with exhibits that place the displays in context–I like the way the exhibits effectively suggest context without tipping over to literal reproductions of “real-world” applications.
Samsung’s Jason Redmond walks through the main theme: Samsung is all in with LED (in case you hadn’t figured that out from the escalator arches). The booth represents that well; it shows how Samsung is building commercial-grade screens with contractor features, not, Redmond emphasizes, repurposing Samsung’s consumer TVs. Case in point: take a look at the IO and cabling on the HE, ME, and UE lines–you can easily see the details because of the way these slim screens are glass-mounted like science class slides on a long transparent wall at the center of the booth.
But the message also attempts to be–for lack of a better word–inspiring. Part of that is the music powering out of the big, gorgeous video wall (pictured). “They aren’t the built in speakers,” Redmond notes–of course.” The wall is made up of Samsung’s fourth new line of UD direct-lit backlight panels with super narrow bezels and a striking width–just 5.5mm total from bezel to bezel. Redmond says advanced cooling makes it right for 24/7 applications.
Here’s the press release for more specs.
Elsewhere in the booth, you can see applications that suggest a bar, a restaurant, and a simple retail example. This particular exhibit is noteworthy for the ultra simple deployment of Samsung’s MagicInfo platform for image management–via thumbdrive and handheld remote. MagicInfo is in other new iterations–I like what I saw of the new authoring system, and there are also Android and tablet apps.