As part of my pre-show schedule for InfoComm14, I spoke with David Labuskes, executive director and CEO of InfoComm International, about the organization’s celebration of its 75th anniversary and how it has grown since then. During this discussion, where Labuskes highlighted all aspects of the convention from digital signage, to professional audio, to security systems, he kept the theme of this year’s InfoComm, “AV Moving Forward,” relevant.
One point Labuskes mentioned a few times was the rapid increase in technology, and the importance of keeping the organization up to date with these latest advances, a point that seems to be trend throughout the events this week.
“If we want to be relevant in a technology-based industry, we have to accept knowledge and change,” he says.
Collaboration between technologies seems to be one relevant way for manufacturers to stay up to date with these changes, Labuskes says. It’s no longer a matter of creating a decent loudspeaker, but instead collaborating with video, lighting, and more to give a high quality experience for the user, whether it’s in a theater, a conference room, or transmitting information from one side of the globe to the other.
“We’re seeing a greater dependence on collaboration and communication, and we need to meet the demands of the world by working together,” Labuskes says.
This observation is reflected throughout InfoComm, with an emphasis this year on collaboration and sharing of insights as the industry moves forward, as well as adapting to the ever-changing technologies that are produced.
At the opening keynote address, speaker Mark Walsh, CEO of the business consulting firm Tomorrow and author of the book “FUTURETAINMENT,” also discussed the future of the AV industry, focusing specifically on the importance of engaging future generations into the work of each company as well as accept that these generations will bring new innovations to the plate.
“When you think about it, the future is often different than what we expect,” Walsh says. “We have to rethink how we handle our engagement models (to attract these younger generations). Your next generation in your company will have a different mindset, and we need to be ready to reboot these engagements.”
Related Topics: InfoComm Musings