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Furman loves Videos

Furman power managementStarted InfoComm 2008 this morning with a nice chat with Furman‘s marketing manager, John Benz (booth C3483). We got to talking about the often misunderstood world of power management, Furman’s stock in trade, and the company’s efforts to do something about that. John explains that companies like Furman compete with the antiquated notion that their products aren’t needed, as much as with direct competitors–”we mainly compete with the wall outlet,” is how he put it. Even many contractors, he says, are still having a hard time fully understanding the world of power management and control.

He then mentioned the variety of educational material the company supplies with each of its products and on its Web site, including a new series of AC Power Management videos to address these issues. (Check out www.furmansound.com/video.php) to see them. more…

Audio-Technica rebrands

Audio-Technica ES905CLFor a company that made such a huge splash at last year’s InfoComm with its new SpectraPulse audioconferencing technology, it’s no surprise that for Audio-Technica, InfoComm 2008 is going to be a relatively quiet show – at least in terms of new product introductions. The company has completely redesigned its booth and recently made an effort toward uniform branding across all the markets it serves.

Dan Montecalvo, marketing manager with A-T, says the company’s been pleased with the rate of adoption of the high-end SpectraPulse system, which runs about $24,000 retail for a seven-channel conference room system. It’s an appealing choice for businesses that value ultra-reliable security over a remote slice of the digital spectrum. more…

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The editors of Sound & Video Contractor post live from InfoComm as the news happens. Check back several times a day for the latest industry news, reports from press conferences, and product introductions.

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