Over here at SVC, we’re thrilled when we run into amazing installation art we can put on the cover. We pride ourselves on being able to send you a cover that’s exceptional. And it’s not without working our sources to get this done. It’s easy to think that just because everyone owns a digital camera nowadays that they’re a photographer, but before you press that shoot button too quickly,Â here’s some things to think about if you’re aiming for cover-quality material. Afterall, having your installation on the cover ofÂ SVCÂ is a great marketing tool for your business. So take heed:
1. Take vertical images. Probably 90 percent of the time, we receive horizontal images. Naturally, when you’re looking at a space, you move your eyes across the room from left to right, but try some tightly focused vertical images.
2. Format: Send EPS, TIF, or JPG. Web-only formats like GIFs and PNGs won’t be big enough, which leads to the next step:
3. Minimum size: Our covers have to be crisp and clean, so make sure you’re shooting at high enough resolution for 300DPI (or better) at 8″x10″.
4. Focal points and other things: Your focal point should be in the center of the photo. If you study our cover, you’ll see that our magazine flag (logo) covers the top of the magazine, so don’t shoot your subject at the top of the image. Also, avoid the bottom left corner where we put our mailing label. Also don’t be afraid to put people in your photos, but make sure they’re awake and presentable.
5. When in doubt, hire a professional. Going extra expense can mean the difference between a cover-worthy image and non-cover-worthy image.
For more information on photography, check out Don Kreski’s Marketing Mix column, “Shooting Your Own Installation Photos.”