Archive for July 12th, 2010

Why You Need a Mission Statement?

By Bradley A. Malone

Many audiovisual integration companies start small, with three to five people filling a multitude of roles and performing many tasks. These roles and responsibilities often overlapped, so the founding members understood one another’s jobs, and probably shared a common purpose. Something like, “Do whatever it takes to make the customer happy, and do really cool work while we’re at it.” That was their purpose, their reason for existence. It didn’t have to be written down someplace. It was the truth that everyone knew and measured themselves against. Read the rest of this entry »